(The good news is that your hands haven’t become freakishly large the bad news is that you’re not suddenly much stronger.) Breyer’s also did this downgrade, as described in the New York Times in 2013 (see picture below):įirst, as part of typical trompe l’oeil packaging, the cartons now hold 48 ounces, not the half-gallon’s 64. It’s capitalism, Jake! Now you could figure this out if you look at the unit price (price per ounce) required to be posted in the grocery stores, but who ever does that? In the end, it was pure duplicity whose effectiveness counted on consumers not paying attention to per-unit prices-or even noticing the size change.Īnother trick is that what looks like “ice cream” is, if you scrutinize the label, often described really a “frozen dairy dessert” (this is particularly true of exotic flavors). Why do you think they did that? We’re not stupid: they shrunk the containers but did not commensurately shrink the price, so a given amount of ice cream cost more.
Tillamook ice cream smaller full#
That’s a quart and a half, or a full 25% reduction in size from the original. Then the companies started shrinking the sizes of the containers from 64 ounces to 56 ounces, and now the big container of most name brands, like Breyers (the go-to “quality brand” of my youth), are a paltry 48 ounces. When I was younger-actually, it doesn’t seem that long ago-when one bought a big tub of ice cream, it was a full half gallon.
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